About us

Our Mission

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Start with the consumer – understand their needs and deliver quality products.

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Our Vision

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Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Mich Stark, COO

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the FMCG industry, Mich has helped the company to get where it is today. Mich is among the best minds in product innovation.

Aline Turner, Chief Marketing Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe, Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.